Obsess over aesthetics, because they matter!

Author

Joram Mutenge

Published

April 12, 2025

Beauty isn’t just surface-level. It has power. It draws people in, holds their attention, and even changes their behavior. A well-designed product, a visually striking slide deck, or a thoughtfully arranged space – all of these can spark emotional reactions that words alone might not.

That’s why aesthetics matter. Deeply. And you should obsess over them!

Most people underestimate just how much presentation influences perception. But the truth is, humans are wired to respond to beauty.

Never treat design as an afterthought. Make it a habit to zoom in on the details others might overlook. Fonts, spacing, color palettes, proportions – these things speak. They whisper (or shout) messages about professionalism, intention, and values.

When you create something, pause and ask:

How will this look to someone seeing it for the first time? Will it spark curiosity or indifference? Does it invite people in, or push them away?

Obsessing over aesthetics is not being shallow. When you do that, you respect the fact that beauty moves people, and you wield that power with care.