There’s no greater validation for your business idea than for someone to remove money from their purse or wallet and pay for your service or product. When a sale happens, you know your idea is working.
Most business ideas are good on paper but that’s not enough. In addition to having a good idea, you must have proof of concept.
It doesn’t matter how many people say your idea is great. If there are no buying customers, you don’t have a business. Your sales are your proof of concept.
Stressing the idea of sales as proof of concept, multi-millionaire, and founder of FUBU, Daymond John reminds us that:
You might have an opinion about your business but that’s just an opinion. Your sales tell you that you have a working business.